The Gentleman's Journal Grooming Awards 2024

The best products in the world, tried, tested and then tried again

The grooming industry is, well, booming. There are new product drops every week and new brand launches every month. There’s a serum to combat every skin imperfection, and a hair treatment to iron out most barnet problems. But this abundance of choice isn’t necessarily a good thing, especially if you’re looking for products for yourself.

So we’ve done the hard job for you: we’ve tried and tested the newest and most-hyped products to find out which ones are actually worth your coin.After intense testing, we’ve crowned the products that are going to give you Hollywood gnashers, clearer complexions and god-like hair(among other things)...

Best Moisturiser: The Grey Comfort+ Face Cream

Using a mix of retinol, peptides, blue sea kale and antioxidants, The Grey’s Comfort+ Face Cream gives you a daily dose of the good stuff to nourish and moisturise dull skin. That’s not all. It also actively promotes cell regeneration and the rebuilding of the skin’s barrier, in turn combatting the inevitable signs of ageing.

The Grey Comfort+ Face Cream

The Grey Comfort+ Face Cream

£67.00

Buy now

Best In-Shower Experience: Malin + Goetz Eucalyptus Hand and Body Scrub

Supercharged with a natural eucalyptus extract and pumped with active amino acids and glycerine, cult New York City-based brand Malin + Goetz’s Hand and Body Scrub works hard to retain hydration and smooth out tired skin. The bestselling foaming cleansing gel also prevents the accumulation of pollutants on the skin that can lead to inflammation. Lather up and enjoy.

Malin + Goetz Eucalyptus Hand and Body Scrub

Malin + Goetz Eucalyptus Hand and Body Scrub

£32.00

Buy now

Best For Hair: Augustinus Bader The Rich Shampoo

Augustinus Bader’s patented TFC8 technology (a blend of natural amino acids, vitamins and peptides) was originally used for burns victims, but is now used across the brand’s entire catalogue of products. The Rich Shampoo is packed with TFC8 as well as moringa oil and black oat complex, to promote stronger, less brittle hair at the root, resulting in less hair fall.

Augustinus Bader The Rich Shampoo

Augustinus Bader The Rich Shampoo

£43.00

Buy now

Best Cleanser: Dior Sauvage Mencare The Cleanser

Dior’s Mencare range, which is inspired by its popular Sauvage scent, is powered by the desert cactus. But this cleanser won’t leave your skin feeling all prickly. Instead, cactus extracts, when combined with natural charcoal, work to purify and cleanse, making it the ideal base layer for whatever moisturiser you might slap on.

Dior Sauvage Mencare The Cleanser

£43.00

Buy now

Best Legacy Fragrance: Floris No.89

Spicy nutmeg, dominant sandalwood, cedarwood and vetiver. That’s the unique and sensual blend that makes Floris’ iconic No.89 the go-to scent for Hollywood’s Greats, including Cary Grant to Sir Alec Guinness and Ian Fleming.

Floris No.89

Floris No.89

£110.00

Buy now

Best New Fragance: Hermès H24 Herbes Vives

Hermès dropped its botanical H24 in 2021, and it has become a hero in the Hermès cabinet of parfums. The Herbes Vives iteration, which launched this year, mingles sweet pear granita with minty, synthetic Physcool to make a fresh and lively scent that works in the city, in the countryside, in spring, in winter, wherever you are, whenever you are.

Hermès H24 Herbes Vives

Hermès H24 Herbes Vives

£114.00

Buy now

Best For Shaving: Ishga Beard & Shave Oil

Shaving isn’t easy. Cuts are likely. Razor bumps are the real deal. Ishga’s oil can help with that. Organic and natural, it contains seaweed extract, packed with vitamins, minerals, essential fatty acids and antioxidants, as well as jojoba, thistle and sweet almond oils. Combined, these soften facial hair, reduce irritation, and allow for a close and precise shave.

Ishga Beard & Shave Oil

Ishga Beard & Shave Oil

£53.00

Buy now

Best Serum: Heath Protect Serum

Formulated with Pollustop, this skin-saving serum rebalances the microbiome, reinforcing its natural barrier, while creating a breathable film on the skin to protect against harmful domestic and atmospheric pollution. A daily essential.

Heath Protect Serum

Heath Protect Serum

Buy now

Best for Teeth: Kent Sonik Electric Toothbrush

A dental brand with a royal seal of approval, Kent is all about superior dental care.The Sonik gives a hygienist-level clean and looks pretty neat on your bathroom shelf.

Kent Sonik Electric Toothbrush

Kent Sonik Electric Toothbrush

£59.00

Buy now

Best Gadget: Sculpta by Déesse PRO

Déesse’s Sculpta gives new meaning to home workouts, as it’s trained to lift, tighten and strengthen your facial muscles from the comfort of your sofa. It uses electrical muscle stimulation and radio frequency to penetrate muscles, causing them to contract and, overtime, tighten and lift. The result? A jawline like Brad Pitt.

Sculpta by Déesse PRO

Sculpta by Déesse PRO

£499.00

Buy now

Best Face Scrub: Patricks FS1 Anti-Aging Face Scrub

Packed with anti-ageing peptides, multivitamins and anti-irritants, this scrub will leave your skin gleaming.

Patricks FS1 Anti-Aging Face Scrub

Patricks FS1 Anti-Aging Face Scrub

£58.00

Buy now

Best Body Treatment: Aēsop Polish Bar Soap

Aēsop’s long been the go-to brand for serious bodycare treatments, and now it has added polish bars to its roster. The exfoliating bar soaps use pumice and grape seed to polish dried-out and dull-looking skin. Thought deep exfoliation was just for your face? Think again.

Aēsop Polish Bar Soap

Aēsop Polish Bar Soap

£19.00

Buy now

The Hero Product: Orveda The Omnipotent Concentrate

Orveda’s Omnipotent Concentrate tackles the past, present and future. Using 17 actives, the serum targets the effect of the past damage to the skin’s appearance caused by external stressors and ageing, addresses present concerns by improving a radiant glow, while it safeguards the future by enhancing our skin’ resilience. An all-rounder for proper skin protection.

Orveda The Omnipotent Concentrate

Orveda The Omnipotent Concentrate

£385.00

Buy now

Best Spa: The Peninsula Spa and Wellness Centre

Spread over two floors designed by world-renowned Peter Marino, the Peninsula’s spa is a serene sanctuary in the heart of London. With a magnificent 25-metre indoor swimming pool, an extensive menu of massages, wraps and facials administered by Margy’s Monte Carlo and Subtle Energies, and a luxe fitness space, it sets the bar high.

The Peninsula London, 1 Grosvenor Pl, London SW1X 7HJ. peninsula.com

Want regular grooming updates? Check out the best new products of the week

Become a Gentleman’s Journal Member?

Become a Gentleman’s Journal Member?

Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.

Click here to find out more

Further reading